The next generation of video advertising (Cost Per View (CPV) priced content distribution) is here and use of this new medium by advertisers to promote their brands is growing quickly. Unlike pre-roll video and in-banner video (which have been, and will continue to be, products that brand advertisers leverage to promote their products and services), CPV video takes the form of brands partnering with content production shops/talent to create really entertaining video content (read, "content" not "ads"). This CPV content gives the web viewer something fun to watch while also subtly offering positive brand rub to the advertiser. Whereas traditional pre-roll ads often fell victim to caring less about their own entertainment value as they did the number of brand mentions they could get off in a :30 second spot, CPV video alters that mindset and brands are getting more and more comfortable leveraging this form of video advertising. SpringBoard Video has helped a number of brands distribute this form of online video advertising, so feel free to reach out to one of our account manager specialists if you would like to learn more about running these types of ad campaigns (after all, they not only pay well but also give your audience something fun to watch). For your pleasure, below is a recent form of this type of advertising that is making its way around the web today…..pretty entertaining I must say.